Leonor Torres is a Design Director focused on creating  people-centered products and services.

She lives in Madrid, Barcelona, Oslo, New York. 

leonor [at] number151.com Instagram LinkedIn

 

 

work
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MASSMoCA
Creative direction and strategy of the Massachusetts Museum of Contemporary Art website.

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CitiBike
Product innovation strategy and creative direction.

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American Express
User research, experience strategy, product roadmap, and prototype creative direction.

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Cadillac Pledge
Rebranding, product innovation and experience design.

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Citi ThankYou
Design direction of Citi ThankYou rewards website.

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Samsung Innovation Workshop
Design thinking session with Samsung leaders to envision the future of Samsung products and services.

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Goldman Sachs
Experience design and creative direction of the first Goldman Sachs consumer facing cognitive product.

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Cadillac Drive
Product innovation and creative direction.

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ToysRUs
Design thinking workshop with ToysRUs to envision the future of retail.

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Citi Private Banking
Creative direction of the first Private Banking website for Citi UK.

art & words
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Virgin of Angustias
3D Mapping and installation design at In-Rivers Gallery, New York.

Article: Listening makes for better products.
Read the article in Medium.

Artículo: La escucha global para crear mejores productos.
Lee el artículo en Rakontant.

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Brave New World
Video installation and 3D mapping of interviews conducted while working as artist in residence in Casa de Velázquez, Madrid. Exhibition design at Rita Castellote Gallery, Estampa art fair, and Casa de Velázquez.

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Swipe and Tap
Smartphone background design inspired in the interaction models of the most downloaded apps in 2015.

clients

Worked for

Alexis Bittar
American Express
BNY
Cadillac
CCCB
Citi 
CNN  
Coca-Cola
Fox Sports 
Goldman Sachs 
L’oréal 
MACBA 
MASS MoCA 
Marriott 
MetLife 
Performa 
Revlon 
Samsung   
ToysRUs  
Zappos Couture

Worked with

IBM Interactive Experience
Frog Design
Publicis
Sarkissian Mason

Performa
Casa de Velázquez
Darya von Berner Studio
Ana Laura Aláez Studio

MACBA
Window Disseny

blog
connect

leonor [at] number151.com Instagram LinkedIn