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Museum of Contemporary Art of Massachusetts Responsive Website

In order to create the best posible experience for MASSMoCA.org we examined analytics and social listening insights to create in-depth user stories across three distinct geocentric user sets: locals looking for events, arts enthusiasts, and travelers looking for general information. 

Those user sets then defined the interaction experience and content hierarchy to enable users to find the most relevant information quickly. Every page includes scaleable design modules to accomodate a variety of content needs. 

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In terms of visual design I built on the MASS MoCA brand by creating new design elements and a unique visual system, inspired by the museum's profile: a multidisciplinary and progresive center located in a restored enormous factory.

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Brand exploration

 

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