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Drive

With such a rich heritage and established brand, Cadillac continues to define the American car, but has been slow to embrace digital experiences outside of the vehicle. I took inspiration in the brand core values to concept and design the app Drive, which engages users both in pre and post acquisition stages. 

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1/3 Translating brand principals to digital experience.

BREAKTHROUGH ORIGINALITY 

Progress is possible because of both a unique perspective and the ability to make that thought real. In this way, true innovators are recognized for the degree of risk, convention and technical challenge they overcome.

VALUES: BOLD

Thrilling – Passionate – Courageous

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Why should your relationship with Cadillac end when you drive out of the dealership? As a Cadillac owner, you're part of an exclusive club, so we created an experiece to match – it's called Drive. 

Drive is an interface and app, where you can track your car's health, miles, routes and rewards. As you log distance, you are awarded status – the further you go, the greater the rewards and priority service.

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2/3 Translating brand principals to digital experience.

QUEST FOR THE EXCEPTIONAL 

Perfection is a mythical and short-lived objective. However, it is through the constant, open-ended pursuit of greatness that our most noble abilities and aspirations come to life. 

VALUES: SOPHISTICATED

Discerning – Intriguing – Smart

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Cadillac owners are always pushing themselves to live beyond their limits, with style. Cadillac is an authority on exceptional experiences, and now you're in on the secret. With Drive and dashboard GPS, beacons reveal your next exceptional experience. 

A round at that impossible-to-get into golf course? Late dinner reservations at the Michelin restaurant? No promblem. With Cadillac priority service, we can make it happen.

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3/3 Translating brand principals to digital experience.

THE SPIRIT OF AMERICA 

Personal success isn’t exclusive to a privileged, traditional approach. Throughout the world we learn that we are only limited by our ambition, imagination and determination.

VALUES: OPTIMISTIC

Confident – Creative – Fun

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